DO IT FOR WORLD HUNGER DAY
SPAR Sustainable Nutrition
SPAR Sustainable Nutrition
About #SUSTAINABLENUTRITION
Thank you for considering a sponsorship opportunity with Operation Hunger for World Hunger Day. We believe that this partnership would be a great opportunity for your brand to not only give back to the community but also to improve your brand’s reputation, increase brand awareness and enhance customer loyalty. We are really excited about this opportunity and campaign that we believe will help raise valuable funds for Operation Hunger and create awareness around sustainable nutrition.
The concept is to run a monthly giving campaign to encourage donors to support us indefinitely to cont2023 and span 1 calendar year culminating in the grand prize of “Food for Life” to one lucky winner on World Hunger Day 2024.
Monthly grocery vouchers to the value of R3000 will also be distributed to winners randomly selected from a pool of our Hunger Heroes (donors & volunteers).
These vouchers will be in the form of SPAR GIFT E-VOUCHERS. The concept of the campaign is for people to b
We are excited to partner with SPAR on this activation and campaign and look forward to growing our monthly giving campaign year on year as a sustainable funding method.
benefits TO SPAR
Spar has been the most valued partner for Operation Hungers efforts in fighting against hunger and malnutrition, thus creating sustainable food secure communities.
In addition to their ongoing investment through their CSI portfolio this will enable them to become leaders in propelling/ sparking the much needed action towards the burden of malnutrition in the South African communities. The campaign will not only propel action amongst their immediate partners and customers but it will influence the conversation around nutrition and lack thereof.
Campaign will also just highlight and give focus around the investment that they put towards Nutrition as food actors.
The Covid-19 and the KZN floods alongside the 2022 looting resulted in Spar losing its 54 stores and this could be a good strategic way to basically engage new customers and drive them into their stores.
Positive brand image: Supporting Operation Hunger can help create a positive image for your brand. Customers are more likely to support a brand that is actively involved in giving back to the community. This association can have a significant impact on how your brand is perceived and can enhance customer loyalty.
Increased brand visibility: Sponsoring the Sustainable Nutrition Campaign provides excellent exposure for your brand. It is an opportunity to reach a wider audience and increase brand visibility. Your brand’s logo can be featured on marketing materials, press releases, and other promotional materials related to the event. Employee engagement: Supporting the Sustainable Nutrition campaign can boost employee morale and engagement. Employees feel proud to work for a company that is involved in giving back to the community. It can also be a great team-building activity, as employees can participate in charity events and volunteer opportunities whilst participating in a monthly draw. SPAR Gift E-Voucher: As the prizes will be distributed in the form of SPAR E-Vouchers, this is a great opportunity to promote the product. Every entrant into the monthly draw will be aware of the prizes and awareness around the E-Vouchers will grow.
BENEFITS OF FACE TO FACE FUNDRAISING
Face to face fundraising can be an effective way for non-profit organizations to raise funds and connect with potential donors. Here are some of the benefits of face to face fundraising:
Personal Connection
One of the main benefits of face to face fundraising is the ability to make a personal connection with potential donors. By engaging in one-on-one conversations, fundraisers can build a relationship with the donor, which can lead to increased donations and long-term support.
Increased Trust
Meeting a fundraiser in person can increase a donor’s trust in the organization. By seeing the fundraiser’s passion for the cause and hearing about the impact of the organization’s work, donors are more likely to feel confident in their decision to donate.
Immediate Feedback
Face to face fundraising also allows for immediate feedback from donors. Fundraisers can answer questions and address any concerns the donor may have, which can help overcome objections and encourage donations.
Higher Donations
Studies have shown that face to face fundraising can lead to higher donations than other methods. This is likely due to the personal connection and increased trust that is built during the interaction.
Increased Donor Retention
Face to face fundraising can also lead to increased donor retention. By building a personal connection with the donor, the organization can keep them engaged and informed about the impact of their donation. This can lead to long-term support and continued donations.
Valuable Donor Data
During face to face fundraising interactions, fundraisers can also gather valuable donor data, such as contact information and donor preferences. This information can be used to personalize future communications with the donor and tailor fundraising efforts to their interests.
Overall, face to face fundraising can be an effective way to raise funds and build relationships with donors. By making a personal connection, increasing trust, and gathering valuable donor data, non-profit organizations can increase donations, donor retention, and overall support for their cause.
RAFFLE INTRODUCTION
Introducing the Operation Hunger Sustainable Nutrition campaign powered by SPAR. Enter into a monthly raffle with a grand prize that will keep your kitchen stocked for life! By purchasing a ticket, you’ll have a chance to win a R2000 grocery voucher that will cover some of your grocery expenses for a month, allowing you to cook delicious and nutritious meals for yourself and your family.
The grand prize, “Nutrition for Life” will be drawn on World Hunger Day. Not only will you have a chance to win this amazing prize, but you’ll also be supporting a great cause. All proceeds from the raffle will go towards sustainable food gardens in communities that need it most. Don’t miss your chance to win big and make a difference in your community! Enter today by donating monthly, volunteering or signing up to our newsletter and help us make a positive impact on the lives of those who need it most.
BUDGET
Most of the R300,000 campaign budget will be invested in promoting the monthly raffle through virtual check-in desks at hotels and residential complexes, as well as face-to-face fundraising in malls. These efforts aim to maximize visibility, attract new supporters, and grow the Operation Hunger database.
The target return is R250,000–R500,000 per year, with the goal of sustaining and growing the campaign annually. If successful, the campaign will generate long-term impact through recurring monthly donations and strong donor retention, helping fund sustainable nutrition solutions for years to come.
How it Works
